By Sid Fernando
Werk Thoroughbred Consultants, Inc., whose range of pedigree services has been emulated by Blood Horse Publications and others, has always been an innovator, yes, and it’s because the company’s strengths lie with the bright folks who develop the technology as well as with those who analyze the data and service our clientele. In other words, WTC has bright, employed personnel, devoted specifically to running the company and interacting with clients, and our technology guru, Stephen, develops and implements changes that you, the customer, require or desire, for better decision making.
If you follow my movements on Twitter, you’ll know that I flew from New York to company headquarters in Fremont, California, in Silicon Valley, Tuesday to meet with Stephen and another WTC innovator, Roger, to go over some new features in development. Earlier today I tweeted some news of these enhancements, but for those of you not yet a part of the Twitter and Facebook realms, here it is. WTC has added three new features to its eNicks program, on the front end for users (and there are new back-end features for stud farm administrators coming soon, too). As you read this the new updates will be live and operational—live testing, so to speak. Please contact us if you find glitches or are unable to utilize these functions. And for your information, other new features will be introduced over the next few months as well to aid you in making mating and buying decisions.
New Feature No. 1: For users, you will now have the option to email eNicks with the list of all unrestricted stakes winners (not just some) produced from this cross with one simple click. Previously, you had the ability to email the eNick (the pedigree page) only and would have had to separately view the stakes winners online. Now, we’ve simplified this for you in one step to get the information and share it with others, too. Simply click the tab “eMail this eNick + SWs.”
New Features No. 2 and 3: For users on Twitter and Facebook, you’ll note that there are now tabs to send the eNick (pedigree sheet) directly to these social media sites. You can follow the WTC office on Twitter here.